The Rising Competition Between Estate Management Companies

The article is about the rising competition between estate management companies in U.S. The 4Ds that stands for death, divorce, debt, and downsizing, are commonly claimed to be the factors that have stimulated the growth of these estate sales businesses, which caused a fierce competition within these estate sales agents or firms. As the parents of baby boomers reach the end of their lives, and the boomers themselves retire and downsize, more and more firms are entering this business because the demand for it increases. The fierce competition is also the result of the absence of regulations in the market. With the absence of government regulation, the competition would become uncontrollable and will create a negative impact to the customer. According to the president of the American Society of Estate Liquidators, there could be 14,000 companies operating within this market in America. Companies are trying to stand out from their competitors by including more services such as moving c ompany referrals, resettlement assistance and help with how to downsize. Although there are often disagreements between sellers and sales people over what to charge for certain valuable items, these businesses are still highly demanded because it makes it easier for the family to manage the estates when death, divorce, debt, and downsizing occur to a family member. Based on what I have studied in class, I found this article to be related to the competition between firms that was driven by theShow MoreRelatedHistory And Background Of Keller Williams1100 Words   |  5 PagesHistory and Background Keller Williams Realty is a real estate broker founded in 1983 with 46,189 employees. It’s headquarter is located Austin, Texas, although it is a national brand (Keller Williams Realty, 2016). Keller Williams ranked third for top real estate firms in 2011 with 13% market share (Lazich, 2014). 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Gross profit for 2012 was $740,340 which represents a $151,113 increase over 2011 operations. The gross profit margin of 26% in 2011 increased by 1% in 2012 and remain constant in 2013 showing that CMG’s operation was profitable enough to manage its

The Art Industrys Use of Human Resource Concepts in...

The definition of an organisation is an organised group of people with a particular purpose, such as a business or government department. For this reason, an organisation is unable to function or operate without their human resource, which shows how crucial and significant human resource management (HRM) is in every organisation. The functions of HRM include several functions such as recruitment and selection of the employees, industrial relations, change management and discipline and grievances. In this paper, we will discuss about how the arts industry makes use of human resource concepts or functions in achieving their task towards caring for their employees. Moreover, relevant case studies will be analysed and examined in relation to the discussion, which will also act as evidences or examples of good human resource practices. Lastly, given that the arts industry is a very broad topic, this paper will emphasised more towards the human resource functions in the museums sector. The paper will focus on several human resource functions for instance, recruitment and selection, industrial relations, change management and discipline and grievances. An organisation may possess the assets of the latest technology or physical resources. However, if these assets are not used or performed to its optimum due to the employee’s ineptness, it will hinder the organisation’s path in achieving their goals and results. Hence, recruitment and selection of the right employees is crucialShow MoreRelatedHr Essay4808 Words   |  20 Pagessuccess in the implementation of strategic human resource management, the HRM function needs to be truly strategic in its orientation. Discuss how Netcare endeavours to this strategic position through their various HRM practices. Fred R. David (2007:5) defined strategic management as â€Å"the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its objectives. Strategic human resource management as described by Nel et al. (2011:562)Read MoreHr Essay4816 Words   |  20 Pagessuccess in the implementation of strategic human resource management, the HRM function needs to be truly strategic in its orientation. Discuss how Netcare endeavours to this strategic position through their various HRM practices. Fred R. David (2007:5) defined strategic management as â€Å"the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its objectives. Strategic human resource management as described by Nel et al. (2011:562)Read MoreJet Blue Airways Case Study Summary3720 Words   |  15 Pageswith achieving this rapid growth while building a values-based, high commitment organizational culture. Her experience as head of human resources for Southwest Airlines from 1988 to 1994 provided her with both appreciation for the challenge and expertise to meet it. 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Organization and functions of corporate communication 2.1.4. Corporate Communication as a management function 2.2. Corporate Social Responsibility 2.2.1. Towards a definition of CSR 2.2.2. Organizations and CSR involvementRead MoreJetblue Airways Starting from Scratch8436 Words   |  34 Pageswith achieving this rapid growth while building a values-based, high conunitment organizational culture. Her experienceas head of human resourcesfor Southwest Airlines from 1988to 1994provided Rhoadeswith both appreciation for the challenge and expertise to meet it. She was committ ed to attracting, developing and retaining outstanding people who could make the JetBlue concept a reality. Still, she recognized that JetBluesexpansion goals were more aggressivethan any she had met before. ProfessorJodyRead MoreJohnson and Johnson Analysis9749 Words   |  39 PagesJohnson and Johnson have revolutionized the way people think about health care, and has easily become the pinnacle of success by doing so. 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Income Tax Assessment of Australia Free-Samples for Students

Questions: 1.Discuss whether or not the three Payments are Income from Personal Exertion. Would your answer differ if she wrote the Story for her own Satisfaction and only decided to sell it later? 2.Discuss the Effect on the assessable Income of the Parent.3. Based on the Information above, determine Scotts Net Capital Gain or Net Capital Loss for the year ended 30 June of the Current Tax Year. 4.How would your answer to 1 differ if Scott sold the Property to his Daughter for $200,000? 5.How would your answer to 1 differ if the Owner of the Property was a Company Instead of an Individual? Answers: 1.The material facts of the case indicate that Hilary who is professional mountain climber has been extended an offer to pen down the story of her life for a consideration of $ 10,000 which she has accepted. Eventually, she completes the story without any assistance and is paid $ 10,000 for selling the story along with associated copyrights. Also, she derives a total revenue of $7,000 by liquidating the manuscript expedition related photographs to a library. The key concern is to opine if the above payments can be treated as personal exertion income under the ambit of s. 6-5, ITAA 1997. Income from story writing It is interesting to note that despite having no writing experience whatsoever, Hilary is approached by a newspaper and extended a hefty amount of $ 10,000. Also, Hilary completes the story without services of ghost writer and this work is accepted by the newspaper. These two facts clearly reflect that interest of the newspaper does not lie in Hilarys literary skill but rather on the personal information which is considered valuable on account of her fame. The act of writing is merely a mode for passing on the personal information and is otherwise not generating any income. Hence, the receipts would be capital as they relate to the transfer of asset i.e. personal information about Hilary (Barkoczy, 2016). This is in line with the arguments advocated by the honourable court in Brent vs Federal Commissioner of Taxation(1971) 125 CLR case (Gilders et. al., 2016). Income from photographs and manuscript- In line of the above reasoning, it may be argued that the commercial value of photographs does not lie in the skills of photography but rather the content and association with Hilary. Similarly, the manuscript could hardly be considered as a piece of literature having commercial worth but the consideration extended is because it contains details about life of Hilary. Hence, these would also be considered as non-taxable capital receipts (Woellner, 2013). Changed Intention- In case, Hilary pens down the story solely driven by self-satisfaction, then also the income derived would be capital receipts. The argument would still remain the same as the books commercial value would be on account of the content and not because of the writers literary skills. Hence, through the medium of the book essentially an asset transfer would take place which would result in proceeds being capital and non-taxable (CCH, 2015). Conclusion- Neither of the payments would be termed as income on account of personal exertion as the underlying activities have not produced anything having commercial worth. 2.As per the relevant information, mother has extended a loan of $ 40,000 to her son which she expects would be repaid back at the end of five years. The son also offers paying interest @5% per annum which the mother promptly denies and conveys to the son that she expects principal repayment only. The son cleared the debt by making a payment of $ 44,000 through cheque after two years had elapsed. The key concern is to advice in relation to the tax assessability of the proceeds received from the son. Out of the total proceeds received, $ 40,000 is directed towards the principal repayment and therefore will be tax exempt as the receipts are of capital nature (Coleman, 2011). The concern is therefore to ascertain whether the $4,000 paid as interest would be tax assessable or not. In order for the proceeds to be tax assessable they should be either classifiable as ordinary or statutory income (Hodgson, Mortimer and Butler, 2016). The given payment of $ 4,000 is outside the ambit of s. 6-5 as the taxpayer is not engaged in business of money lending. This is apparent from the fact that she denies wanting any interest which is quite contrary to the way business transactions are conducted (CCH, 2015). Further, this may not be taken as profit from isolated transaction as covered under s.15-15. This is because the underlying motive to profit in the form of interest income is lacking (Wollner, 2013). Besides, the $ 4,000 payment cannot be considered as statutory income under s. 6-10 as it is easily cash convertible (Gilders et. al., 2016). Hence, the $ 4,000 payment is a gift in line with the conditions outlined in TR 2005/13 such as the actual transfer of benefit on voluntary basis without any expectations for future and derived from benefaction towards the other party (Barkoczy, 2016). Therefore, no tax would be levied on $ 4,000 and hence the whole $ 44,000 is tax exempt for the parent. 3.As land parcel has been bought before September 20, 1985 while the house construction has been enacted after that, hence land is exempted from paying CGT (Capital Gains tax) but the same cannot be said about the house. Thus, on capital gains made by house, CGT would be applicable (Woellner, 2013). Total valuation of property in 1986 Land = $90,000 Construction cost of house = $60,000 Total cost attributed to house = (Cost of house/Total asset cost) = (60000/150000) = 0.4 or 40% Total valuation of property at present Value of property in auction = $800,000 Property value that could be allocated to the house = 40% of 800000 = $ 320,000 The capital gains may be computed using either discount method or indexation method. Discount method (CCH, 2015) Capital gains (Gross) = Selling price Cost base = 320000 60000 = $ 260,000 Discount of 50% would apply since individual taxpayer and gains are long term Capital gains (Net) = Capital gains (Gross) Discount = 260000 130000 = $ 130,000 Indexation Method (Gilders et. al., 2016) Taxable capital gains = Selling price Inflation adjusted cost base = 320000 - 60000*(68.72/43.2) = $ 224,600 The discount method would be preferred by Scott as the tax liability is minimised in that case. 4.In this case, Scott sells the property for a consideration of $ 200,000 to his daughter even though the market value is $ 800,000 but still the capital gains remain the same as s. 116-30 dictate that computation of taxable capital gains should consider the higher of the market valu and the sale value (Austlii, nd). Thus, $200,000 would be discarded and gains would be computed using $ 800,000 leading to the same value. 5.The owner of the property is a company and not an individual taxpayer. Thus, discount method of capital gains computation is not available and indexation method would be used which would lead to taxable capital gains of $ 224,600 (Coleman, 2011). References Austlii nd, INCOME TAX ASSESSMENT ACT 1997 - SECT 116.30, Austlii Website, [Online] Available at https://www.austlii.edu.au/au/legis/cth/consol_act/itaa1997240/s116.30.html [Accessed April 19, 2017] Barkoczy,S 2016, Foundation of Taxation Law 2013,8theds., North Ryde: CCH Publications, CCH 2015, Australian Master Tax Guide 2013, 53rd eds., Sydney: Wolters Kluwer Coleman, C 2011, Australian Tax Analysis, 4th eds., Sydney: Thomson Reuters, Gilders, F, Taylor, J, Walpole, M, Burton, M. and Ciro, T 2016, Understanding taxation law 2016, 9th eds., Sydney: LexisNexis/Butterworths. Hodgson, H, Mortimer, C and Butler, J 2016, Tax Questions and Answers 2016, 5th eds., Sydney: Thomson Reuters, Woellner, R 2013, Australian taxation law 2013, 7th eds., North Ryde: CCH Australia

Emergence of sociology free essay sample

Sociology is ‘the study of the development, structure and functioning of human society’ and therefore is pertinent to our very existence as human beings. Sociology shines a revealing light on our everyday practices and examines the question why do people do that? Sociology today has emerged as an attempt to understand why our past behaviour and our past beliefs are part of the times we live in. The emergence of sociology began as an attempt to understand what are the determining factors of the world changing. As has been pointed out by Rocher, G. Introduction to Sociology pg. 210 Macmillan Co. of Canada 1972), the advancement of the study of sociology, and its principal support, is its desire to understand modern society much better. Sociology research was developed to try and describe these changes and to predict future events. To understand modernity and why it is impressionable, it is important to compare current society with that of the past. We will write a custom essay sample on Emergence of sociology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When we examine the changes in social behavior we see that these changes result from the adjustments in industrial development and religious beliefs. Society shifts with the introduction of new technologies and the availability of education throughout and thus allows us to understand what developments have occurred and why they have come about. Sociologists such as Marx, Comte and Durkheim explore the development of sociology today and examine what has brought about the shifts in society. These founders of sociology look to understand why these changes came about. Comte, Marx and Durkheim became aware of the need to study society in its current form as opposed to the tendency of past philosophers on imagining the ideal society (Macionis, Plummer, 1997, p. 15). One factor, which has had an immense impact on the change and development of society, was the industrial revolution. The industrial revolution began in England during the second half of the 18th century. The industrial revolution involved a transition from heavy reliance on agricultural production to reliance on the manufacture of goods. According to (A. Gliddens and P. W Sutton, Sociology seventh edition, page 72 Polity Press 2013) The industrial revolution radically transformed material conditions of life and ways of making a living forever, initially bringing with it many new social problems such as urban overcrowding, poor sanitation, disease and industrial pollution on an unprecedented scale. Social reformers looked for ways to mitigate and solve these problems, which led them to gather evidence on their extent and nature to reinforce the case for change. It also created new profound changes in the economics of society. Many peasant workers left their agricultural work to go and seek work in industrial factories in the overgrowing cities. The developments during the industrial revolution resulted in a shift in transportation, the introduction of the steam engine and as a direct result the availability of information. Industrialisation bought about great wealth and improved living conditions for some but it left the large majority of workers with poor living and employment conditions. The working class was devoid of any industrial rights and the use of children in factories provided cheap labour. The system proved that only some people were profiting whilst the greater number of people worked for longer hours and received lower wages. This led to dissatisfaction and as a result led to the labour movement and other radical movements dedicated to overthrowing the capitalist system. The industrial revolution forced many people to move into urban areas and the expansion of cities led to an increase in social problems, which attracted the attention of sociologists. Sociologist, Karl Marx was very critical of the capitalist society in his writings and was actively political to encourage its failure. Since the early 19th century it is clear that the industrial revolution transformed mans living conditions and his social organisation. The industrial revolution saw massive changes in society by the destruction of the feudal system and the establishment of capitalism, which is a key area of discussion within sociology. The industrial revolution provides us with answers as to how things have changed and the influence it has had on our modern society therefore it can certainly be noted as a factor contributing to the emergence of sociology. Sociology explores topics, which help us to understand the reasons for how our modern society is today. As pointed out by A. Giddens and P. W Sutton (Sociology seventh edition, introduction, Polity Press 2013) the task of sociology is to understand and explain an ever- changing social world. As discussed in the previous paragraph, Sociology emerged in the wake of the major transformations wrought by the industrial Revolution which had disrupted the previous type of social order and changed the human world forever. Although social change did not simply stop in the 19th century and we can see how our society is still developing and changing as a result of the ever-changing technological developments and industrial inventions still affecting our lives today. Another effect on our changing view is the effect religion has had on society. Many sociologists came from religious backgrounds and sought to understand the place of religion and morality in modern society. Today religion does not play as much of a prominent role in society as it did in the past. In Ireland, for example, Catholicism has suffered an enormous loss of faith in the last 20 years as a direct result of the sexual and physical abuses carried out by people in the religious orders. These abuses opened the door for open dialogue on the morality of the religious and standards and hold they have had on society. There has been a shift in values as to the importance of practicing ones religion in the developed world as opposed to the continued stranglehold religion still has on the countries of the developed world. It remains debatable how benefiticial the process of secularisation will have long term on society. Sociologists question the reasons why the changes of beliefs and the importance of religion have come about. Sociological approaches to religion have been influenced by the ideas of Marx, Durkheim and Weber. Marx himself writes about religion: religion, he says is the heart of a heartless world a heaven from the harshness of the daily realities of capitalism. (A. Giddens and P. W Sutton Sociology seventh edition, page 723,Polity Press 2013). Although it may not be widely agreed with, Marx believes that religion should and will disappear. This view can be said to be shared by the writings of Richard Dawkins in his book â€Å"The God Delusion†, where is argues that â€Å"Religion is not only irrational but potentially deadly†. Durkheim had quite different views towards religion as that of Marx, it is said that Durkheim did not focus on the significance of religion until later on in his career, this proves that religion can not be avoided as a factor of the development of sociology. There have been so many factors which have influenced the many changes in our society, each century has seen the development or discovery of an idea, an invention, a new thinking process and these changes have effected the way society views itself. With the advent of new ideas and technologies we bring the world closer together and sociology helps us understand the world as a whole.

Synthesis of Trans-Stilbene free essay sample

The purpose of this experiment was to perform a wittig reaction, the horner-emmons wittig specifically, reacting an aldehyde with an ylide to make an alkene. This particular variation of the wittig reaction has several advantages: It gives only the trans product; it uses a much milder base that is easier to handle; and it gives a water soluble byproduct which is easy to separate from the product. The reason that these advantages occur is a change in the structure of the ylide. Instead of a tripheylphosphine ylide, we use a diethylphosphonate ylide. The protons are much more acidic and its byproduct is negatively charged. The reason why we chose to create trans-stilbene is become of its many practical applications. Stilbene exists as two possible isomers. The first is trans-1,2-diphenylethylene, called trans-stilbene. The second is cis-1,2-diphenylethylene, called cis-stilbene which is sterically hindered and less stable because the steric interactions force the aromatic rings out-of-plane and prevent conjugation. We will write a custom essay sample on Synthesis of Trans-Stilbene or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Z-stilbene has a melting point of 5 °C to 6 °C, while (E)-stilbene melts around 125 °C, illustrating the two compounds are quite different. These two isomers can interconvert, however, under the influence of light. There are many ways the trans compound can be utilized. Trans-stilbene is related to the treatment of individuals afflicted with cancer or a precancerous condition, inflammatory disease or condition, and/or stroke or other ischemic disease or condition. The name stilbene was derived from the Greek word stilbos, which means shining, which is interesting considering that it is used to manufacture dyes and optical brighteners. It is also used as a gain medium in dye lasers. As a compound, stilbene is a diarylethene, or a conjugated alkene. This is a hydrocarbon consisting of an trans ethene double bond substituted with an phenyl group on both carbon atoms of the double bond. Please see outline of reaction and drawing of trans-stilbene below: When the trans (E) geometry is desired, as in this week’s experiment, a variation known as the â€Å"phosphonate† approach is used, the horner-wittig reaction. This modification is similar to a standard Wittig reaction in that the first step, which has already been done for you, is the reaction of a trialkyl phosphite with a suitable alkyl halide as shown below in two steps: In the first step the trialkyl phosphate acts as a nucleophile and, in a typical Sn2 reaction, forms a phosphonium salt. The salt is unstable and a halide ion X displaces R in the Sn2 manner to form a dialkylphosphonate. It is the phosphonate that, in the presence of base, is converted to a Wittig-like reagent. Normally the Wittig reagent is an ylid and neutral, but the modified Wittig is analogous to the carbanion of an aldol intermediate. Due to its resonance forms, the phosphonate anion is able to attack the carbonyl much like acarbanion in an aldol reaction to give an oxyanion species. This is where the analogy with the aldol reaction fails. The oxyanion undergoes a reaction analogous to nucleophilic substitution at an unsaturated center to form the olefin, normally as the E isomer, and a water soluble phosphonate anion. In this particular experiment, diethyl benzylphosphonate is used with benzaldehyde as the carbonyl component. Since phase transfer conditions are used, we can use a weaker base, the hydroxide ion. The reactivity o the anion formed is very high, resulting in excellent yields of trans-stilbene. The trans form of Stilbene is more favored than the sterically hindered cis form. Although synthesis of the trans form of Stilbene takes longer, it is more stable than the cis form. The phase transfer catalyst for this experiment is a commercial product, Aliquat 336, tricaprylmethylammonium chloride. This methodology is utilized because of its many industrial applications. Some of these include: Elimination of dangerous, inconvenient, and expensive reactants; high reactivity of the active species, high yield and purity of products, and simplicity of the procedure. The phase transfer catalyst facilitates the migration of a reactant in a two-part system from one phase to the other where the main reaction is taking place. During this reaction the PTC brought the OH anion (from KOH in aqueous layer) into contact with the two organic wittig reagents in the hexane layer. The phase transfer catalyst works by holding the ion within a hydrophobic exterior. The PTC for anion reactants are usually quaternary ammonium salts and the catalysts for cations are commonly known ethers. Removal of the PTC was carried out by recrystallization and washings of cold water and cold ethanol. Both washings were needed to take care of both kinds of contaminants. When the crude stilbene is ready to be recrystallized from EtOH, when the cooling begins, it is necessary to carry out the procedure slowly because if his is done too quickly impurities will be trapped within the crystals. This error will become apparent when one takes the melting point of the product, which is a good method to test the purity of the product. The melting point of trans-stilbene is 122.

Macbeth by William Shakespeare Essay Example

Macbeth by William Shakespeare Essay Example Macbeth by William Shakespeare Paper Macbeth by William Shakespeare Paper he was brave enough to make his way through the opposition and slaughter every man in his way, until eventually getting to the rebel Macdonwald and killing him. It was very important to Macbeth that hed made his King and country proud, his bravery reflected this and showed that he was loyal, Like valours minion carved out his passage. Till he faced the slave. And fixed his head upon our battlements. Joined with his friend, Banquo, the audience first sees Macbeth whilst he was on his way home from battle, when they came across three witches. Instantly theres a definite contrast of mixed feelings in the air between Macbeths reaction and Banquos reaction. The prophecy that Macbeth will become thane of Cawdor and eventually King of Scotland gets the best of Macbeth. Macbeth seems to be very accepting and open minded to the prophecies of the three old hags and he doesnt care to question them. The three witches had easily seduced him, Stay you imperfect speakers, tell me more! Macbeth is obviously intrigued. However, Banquo seems to be much more disturbed and suspicious, he questions their motives more, Were such things here as we do speak about? As witches are a sign of evil, he feels threatened. Hes confused by how the prophecies could be possible due to the divine order, where the king is chosen by God, how then could it be Macbeth? Banquo is far more surprised than Macbeth when the prophecies come true yet he still questions the witches, What, does the devil speak true? The witches had successfully manipulated Macbeth to a state where he was almost entranced with the prophecies; he liked what he heard, That he seems rapt withal. With the prophecies fulfilling their purpose, Macbeths ambitious nature runs away with him and leads to regicide to obtain his wishes. The audience in the Elizabethan era in the 16th century had different attitudes and beliefs about witchcraft than the one we share today. The audience would have been horror-struck as witches were seen as the devils agents and the viewers would have taken a great hatred and distrust to them, especially once the reactions to the witches from both the characters were seen. The audience would have now questioned their first impression of Macbeth and would have wondered whether their interpretation of Macbeths character was accurate. Macbeth now being Thane of both, Glamis and Cawdor, started to rethink whether regicide was a good idea. He felt that killing Duncan may not be a necessary thing to do in order to achieve the final prophecy, as he had built a respectable reputation. Macbeth definitely experiences a heavy spell of doubt. Shakespeare uses a powerful soliloquy in order to convey Macbeths feeling of a divided and troubled mind, almost as if theres an angel on one shoulder and a devil on the other. He weighs up the consequences of his actions and the antithesis in the line, cannot be ill, cannot be good, shows his doubt. Macbeth manages to come up with several excuses as to why not to go through with the plan, the first being the simple consequence of murdering the king, which is being put to death if caught. The second being that kingship and loyalty to Duncan would be broken, after all they are related! Thirdly, that king Duncan does not deserve to die because he has been a good king, Besides this Duncan hath borne faculties so meek. Macbeth even goes a step further and thinks how strong his arguments are and decides that theyre all very valid points, Strong both against the deed. Ultimately, Macbeth decides its in his best interest not to perform the task, but not if Lady Macbeth had anything to do with it! Lady Macbeth has shown to have a great influence over Macbeth and proves to be very persuasive. She uses a number of different techniques to make him reconsider as she shares the same character flaw of empowering ambition. Firstly, Macbeth shares with her his new plan and explains that his reputation matters. He hath honoured me of late, and I have bought golden opinions from all sorts of people. However, Lady Macbeth thinks hes crazy and she deploys phase one. She accuses him of breaking his promise to her, and that she can no longer trust his love. Lady Macbeth tells how a promise made to her is important, just like their love for each other. She asks Macbeth who influenced him to break this promise to her, and tells that if it were her she would be selfless and committed of purpose, What beast wast then, that made you break this enterprise to me? She then explains how she would have acted on the most grotesque and unnatural of promises. She would have killed her own baby if she promised to, I had given suck the babe that milks me. Smiling in my face. Have plucked my nipple and dashed the brains out. She makes Macbeth feel guilty. Then she deploys phase two: Macbeth as a man. She questions Macbeths masculinity by calling him a coward, which would have been a real threat, as for a man to be brave was very important, And live a coward in thine own esteem, but screw your courage to a sticking plate and we will not fail! Macbeth relies on Lady Macbeths confidence and agrees that killing Duncan will be a small price to pay for the greater good of, of course, himself! Later that same evening, whilst Macbeth is waiting for the go ahead signal from Lady Macbeth, Banquo and Fleance meet him. The scene conveys the dark and evil nature of what was about to take place. Banquo certainly feels this, The moon is down.. A heavy summons lies lead upon me.. Yet I dare not sleep. Here Banquo explains how its night; connoting darkness and evil, and that even though he is very tired he wouldnt dare to sleep because of the dark nightmares of the three witches. This scene also displays dramatic irony as Macbeth claims to not think about them when the audience knows that he is in fact obsessed, I think not of them. Macbeth then tries to lure Banquo into supporting him and if he does, he will be rewarded, If you shall cleave my consent. It shall make honour for you, Banquo replies in saying, In seeking to argument it, and allegiance clear, I shall be counselled meaning as long as my loyalty to the King can be maintained, I will join you, which clearly shows the conflicting feelings between both characters. Banquo goes on to say how well the King has been received and that the King was so pleased he gave Lady Macbeth a crystal to ward off evil. Obviously another effect of dramatic irony to convey that the real evil will inevitably take place as the owner of the crystal is evil herself. Both characters, Macbeth and Banquo are now beginning to separate and have different views which are the start of a great divide and corruptness between them. As Banquo leaves the scene, Macbeth is left alone to gather his present feelings about the regicide. A powerful soliloquy conveys this and shows what Macbeth is thinking. Macbeth starts to have an adrenalin rush which causes him to suddenly see the vision of a dagger. He suspects that its a manifestation of the mind so he questions his doubts, Is this a dagger I see before me, the handle towards my hand? Macbeth feels that the appearance of the dagger is a false creation of a heat oppressed mind He feels that the dagger isnt real so he tries to touch it to qualify this, Come let me clutch thee, but he doesnt hold it. Theres a conflict between sight and touch. Shakespeare uses punctuation and short sentences to convey Macbeths emotions of panic. The punctuation interrupts the flow to make the actor appear to breathe heavily to empathise Macbeths dilemma, Art thou not, fatal vision, sensible to feeling as to sight. Macbeth begins to trust the dagger and feels encouraged and confident in what hes doing. He sees the dagger guiding him to Duncans room. He begins to see blood covering the blade. A modern audience would have believed that Macbeth was so fired up that this was purely a hallucination. However, and Elizabethan audience would have confidently believed it was a supernatural happening due to the work of witches and the devil. The tone of the soliloquy changes from doubt and uncertainty to confidence and the transition made into evil. Macbeth loses his heroic identity and creates himself a new identity of murderer. He does this by welcoming all things evil. He now feels that he is performing a sacrifice of King Duncan to the goddess of the witches, Pale Hecate. Macbeth associates himself with dark creatures, His sentinel the wolf. Like a wolf, Macbeth hunts out Duncan like any other predator lurking in the night, and just like wolves are represented in folklore, Macbeth stalks the king with his stealthy pace. Macbeth then mentions Tarquins ravishing strides. Tarquin, a Roman, raped his hostess, Lucrecia, in the dead of night. Again, just like Tarquin, Macbeth is out to commit a brutal and violent crime in the cowardly night, a perfect time to kill Duncan in his sleep. Macbeth and Tarquin both victimised innocent people and committed a dishonorable act. Macbeth convinces himself that he is now an inhuman creature. Finally, Macbeth makes a reference to a ghost, Moving like a ghost. Macbeth uses this comparison as he would like to be as quiet as possible. However this comparison would have been far more powerful to an Elizabethan audience as it again refers to the supernatural and again an Elizabethan audience would have been freaked at his lust for satanic qualities! Macbeth eventually proceeds to kill King Duncan. The dagger disappears and Macbeth can now go it alone and fulfill the evil deed. In a little over one act of the play, the audiences have witnessed Macbeth being influenced by several forces which have encouraged the transition from heroic nobleman to evil killer, for example, his overwhelming ambition, which makes Macbeth want a position he cant have due to the system of the divine order. He is also influenced by the meddling, old witches who plant the idea of regicide into his head and finally his wife, who encourages and persuades him to kill the king. The murder of King Duncan results in chaos and anarchy all over Scotland and produces the destruction of Macbeth in the final battle between good and evil.

Marketing Strategy Proposal Essay Example | Topics and Well Written Essays - 2000 words

Marketing Strategy Proposal - Essay Example Mostly strength and weaknesses involves the evaluation of factors related to internal business capabilities, Opportunities and threats keenly deal with the external factors that somehow affect the business. Companies always design a strength assessment to measure their competencies.Here, a business thoroughly evaluate its marketing and promotion objectives for it strength based on its internal capabilities (Lussier, 2012). To optimize the development occurring in the beverage market, Starbuck has failed to perfectly match its strength to the existing opportunities. With its reputation of producing high quality products, which attract potential customers daily, the company has to effectively assign resources to exploit this business. Starbucks need to develop efficient strategies that inform its potential client of its reputation for quality and its close proximity.Secondly, Starbucks should ensure it gives its best sales representative the responsibility to sign up new businesses it has created with its new customers. The company should intensively research on its new prospective customer’s preference (Levy & Weitz, 2007). This will help it appear as if there is a natural match with the new customers thus increasing their loyalty to the company’s product. ... In a SWOT analysis, companies always assesses their internal weaknesses to identify what they are not able to do based on their existing abilities.Starbuck, in many countries has been facing market penetration challenges. This has solely been blamed on weaknesses of its sales approach. The company need to address this identified weakness by fixing or completely eliminating it. Though it can’t completely eliminate its sales approach, the company can opt to train its sales personnel and allocate them some extra tools (Kotler & Lee, 2005). Secondly, to overcome this marketing problem, Starbucks need to invest in customer relationship management softwares, and then ensure it avails them to its sales personnel. This will encourage the sales people to use the vital available customer information for their sales call. The company should also consider offering training to its sales personnel on the use of CRM applications as this will help them strengthen their sales approach. Many of coffee lovers customers are with time becoming more environmental conscious with their purchasing habits (Ottman, 2011). This is a great opportunity for Starbucks to come up with a comprehensive promotional plan to markets the green initiatives of this company. With such a marketing initiatives Starbucks will perfectly find a favorable placement in the market. Starbucks faces a great market threat from its competitors. To address this threat from SWOT analysis, the company can opt to strengthen itself to meet these prevailing threats (Kotler & Lee, 2005). With its much resource focused to controlling its home market, Starbucks will be stretched to meet the low cost competition from its oversea markets. So, to